cz stones? Do they want their loose cubic zirconia mounted on gold or silver jewelry? Use software to track your sales and the types of jewelry purchases made by your customers. You can now buy software made specifically for the jewelry business that will keep up with inventory, customers, vendors, invoicing, and so forth. The software will enable you to group your customers according to what types of cubic zirconia jewelry they have purchased. Then, you can market to each group according to what they bought using direct mail, e-mail if online, and maybe even telephone. Educate Your Customers Cubic zirconia customers often buy the jewelry for the great price only, but they might not know a thing about it. Your job is to educate your customers about this wonderful diamond substitute. Create mini-brochures that offer information about cubic zirconia. You can include facts about loose cubic zirconia and the jewelry-making process, different grades of CZ stones such as cubic zirconia AAAAA and CZ AAA. You can even give facts about simulated stones and synthetic gems. Educating your customers will help build trust and will also build the value of your products once customers understand the great quality contained in cubic zirconia jewelry. Marketing Your Jewelry Store Whether online or off-line, your jewelry store customers must be reminded of your business frequently. Don't assume they will come back to you for their next jewelry purchase. Take action! Develop mini sales flyers in full color to mail out once a month. Use small classified ads in the local newspaper to gain new business. Create a postcard campaign offering monthly and holiday specials to your past customers. Start a gift registry and gift reminder service. With the reminder service, promise future discounts on the holidays or occasions given by the customer just for joining. When their anniversary or spouse's birthday arrives, your store will remind them and offer a discount automatically. When business is slow, you can use the slow time to rearrange store displays or if online, to update your website. This will help improve sales in the future. When ordering items wholesale, consider colorful assortments of loose cubic zirconia, simulated stones, and lab created gems that will enable you to create eye-catching displays in your store. Even if you have an off-line jewelry store, you can use the Internet to your advantage. Develop a website that targets your local area and surrounding towns. Use the
piece
is
an
abstract
triptych
that
I
found
while
I
was
in
Atlanta
buying
religious
paintings
The
piece
was
called
Guardian
Angel
and
I
love
it
My
patrons
fell
in
love
with
it
as
well
They
have
asked
me
to
track
down
the
artist
and
see
if
he
has
anymore
religious
paintings
available
The
only
religious
paintings
that
I
actually
do
not
buy
are
ones
that
reflect
the
image
of
Jesus
on
the
cross
I
don’t
have
a
problem
with
them
some
of
them
are
extremely
well
done
and
would
more
than
likely
sell
well
but
my
investors
made
it
very
clear
when
they
financed
the
gallery
that
I
would
not
put
that
image
into
it
PPPPP
683
Ajello
Candles
The
motto
of
the
Ajello
Candle
Company
is
“It’s
better
to
light
a
candle
than
to
curse
the
darkness”
This
candle
making
company
has
been
in
business
since
1775
The
business
has
been
family
owned
for
seven
generations
The
candles
from
Ajello’s
are
well
known
for
their
beauty
and
quality
While
they
make
more
candles
now
than
in
1775
their
dedication
to
quality
and
to
customers
has
never
changed
The
Ajello
Candle
Company
was
founded
by
Rafael
Ajello
an
Italian
painter
He
was
also
a
beekeeper
so
he
tried
his
hand
at
using
bees
wax
to
create
candles
He
worked
hard
to
create
a
formula
that
worked
well
The
formula
combined
with
his
outstanding
artistic
ability
lead
to
the
birth
of
the
Ajello
Candle
Company
In
1785
the
company
earned
the
honor
of
creating
all
the
candles
for
the
Vatican
He
and
his
wife
ran
the
business
keeping
their
children
involved
in
the
processes
from
an
early
age
As
time
went
on
their
children
and
grandchildren
kept
the
business
running
as
well
as
passed
the
family
business
on
to
their
children
By
1862
the
company
had
established
itself
as
a
leader
among
the
candle
making
industry
They
had
also
added
perfumes
and
many
.
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